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Offering your customers extended warranties and allowing them to register their warranties digitally doesn’t just build trust - it also opens up a great opportunity to gather valuable marketing permissions. Let’s explore how warranty registration can benefit suppliers:
Suppliers don't own direct access to end consumers
For suppliers that also sell directly to consumers, one of the biggest challenges is that sales made through retailers and marketplaces are unknown to you. The retailer controls the customer communication.
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By offering extended warranty to your end consumers, you get a chance to collect marketing permission and first-party data. In return you offer your end-consumers product protection.
This means:
- Direct Marketing Permission: Every registration is a potential opt-in for marketing. That means better-targeted ads, more effective campaigns, and higher conversion rates.
- Connecting with end-consumers: With customer data in hand, you can finally communicate directly with buyers. That reduces your reliance on retailers, boosting margins and putting control back into your hands.
3 other ways to use Warranty Registration
Collecting marketing permission from end consumers is not the only value of Warranty Registration.
With it you can also:
- Create new revenue by selling extended warranties
- Provide a simple, digital way for customers to register their product warranties
- Boost customer engagement with personalized follows-ups like helpful tips and exclusive offers
How Warranty Registration works in Claimlane
With our new feature, you can now create your own Warranty Registration Portal. Customers can register their products, upld receipts, and easily come back to make claims later.
You can also collect all the info they fill out and send it straight to your CRM or email provider like Klaviyo.
Want to see how a Warranty Registration Portal could fit into your business? Reach out today.
