Turn complaints into stronger customer relationships and better products
Claimlane is a customer-centric complaint platform that helps you turn disappointed customers into brand advocates, and deliver critical insights about your faulty products.

Claimlane is a customer-centric Complaint Managment System.
Our system is designed to make it faster and easier for retailers to submit complaints and returns - thus improving the data quality and substantially reducing workload for the supplier.


One workflow for retailers towards multiple suppliers

The supplier process is automated and streamlined

It's a win-win, strengthening the common relationship
No more excel-spreadsheets, yellow post-it notes,
and endless email-conversations.
No more excel-spreadsheets, yellow post-it notes, and endless email-conversations.
We have made it easier than ever to submit and handle well-documented complaints.
1. Invite partner
Invite partners directly through the platform. It's a simple 3-step registration process.
2. Submit claim
The retailer submits a perfectly documented complaint in a few clicks.
3. Accept or decline
The supplier receives the complaint and can easily decide the outcome.
4. Case closed!
The retailer is automatically informed and the case is closed.
Claimlane for suppliers
- Handle complaints from retailers and consumers fast and efficiently to strengthen partner relations and brand perception
- Streamline internal operations to eliminate time waste
- Get valuable claim insights to design and produce better products


Claimlane for retailers
- Have a common claim process towards all your suppliers to save time and alleviate frustrations
- Keep a clear status overview of all ongoing complaints to resolve your customers complaint-issues faster
- Collaborate across depatments to ensure a perfect omnichannel experience
Why users rate Claimlane 10/10
"Claimlane is brilliant! It saves me loads of time every week as the complaint process is greatly simplified and everything is managed from one central inbox."
Hans Christian, Mr. Team
"Complaint handling is much easier with Claimlane. On top of that it's good for the environment..."
Victor, By Hoff
"Claimlane is very easy to use. I don't have to search through my email inbox to find contacts, names and claim procedures. It's great!."
Henriette, Metropol Studio
How to get started?
We have a proven and structured process for getting started.
Our Customer Success team will assist you with everything from best practice workflows to inviting partners, and making sure they are happy as well.
If your onboarding experience is anything but 10/10 we promise to make it up to you.
Any questions? React out - we're happy to share exactly how the onboarding is structured.
"Our on-boarding flow with Claimlane was very well-organized and structured. It was easy to invite all our wholesale partners, and the feedback we received was very positive. The support team from Claimlane have been very proactive, making it easy for us to adapt this new workflow "

Victoria S. Klitvad
Sales support
Claimlane from A to Z
Understand how Claimlane makes a difference in the entire complaint flow; for consumers, retailers and suppliers.