Davidsen Explains Why Warranty Claims Slowly Drained the Business

In 2020 Davidsen partnered up with Claimlane to take control over their warranty claims process. In this short story, Andreas Bang Nielsen, their Marketing & Ecommerce Director explains why claims are business-critical.

The challenge: 500 suppliers, zero central overview

With more than 500 suppliers, each with their own individual guidelines and rules for handling claims, Davidsen faced a near-impossible coordination problem. Their team couldn't keep a clear overview of ongoing cases, couldn't provide customers with quick solutions, and struggled to secure credit notes from the right vendors.

The process was time-consuming and manual. Customers were left in the dark waiting for updates. And the cumulative weight of all of it was slowly draining the organisation.

Using Claimlane

With Claimlane, Davidsen's claims handling process changed fundamentally. The team now has a holistic overview of every ongoing and past claim, with structured workflows that move cases forward automatically. Customers get resolved faster, and the team can forward tickets directly to the relevant suppliers without the usual back-and-forth.

Why it worked

The key to Davidsen's result was getting every claim properly documented from the very start. With complete information captured up front, the business could forward tickets to the right suppliers in one click, avoid juggling multiple communication channels, and build up a structured product database that becomes more valuable with every case.