How To Get Customers Hooked With Great After-Sales Experiences
A conversation with Angling Direct’s Warranty Manager on transforming warranties, reducing admin, and improving customer experience.
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About this webinar
How do you turn warranty claims into repeat business?
Join Cameron Darnell and Christian Thomas for a deep dive into how Angling Direct keeps customers coming back with great after-sales experiences, even when things go wrong.
In this session, Cameron shares:
- What the warranty process looked like before
- Why manual workflows were causing delays
- How thousands of warranty claims per year were managed
- The challenges of handling warranties across 58 physical stores + ecommerce
- How suppliers’ different requirements (photos, videos, portals) complicated everything
- What motivated Angling Direct to overhaul their process
- Why Claimlane was chosen to simplify supplier workflows, customer submissions, and store workloads
Perfect for anyone in ecommerce, retail operations, customer service, or supply chain who wants to improve post-purchase experience and loyalty.
