Claimlane x Matas: | Partnership Announcement

Matas, with 266 stores across Denmark and a website that ranks as Denmark’s third most visited online shopping portal, has fully integrated the Claimlane platform into its website. This provides customers with the online tools needed to initiate claims, returns, delivery issue reports, repairs, and more, allowing them to remain fully in control of the process until a swift resolution is reached.

Why Matas made the move

One of the main drivers behind Matas’ implementation of Claimlane is the change in customer behavior and expectations. Post-delivery issues, such as returns, claims, and repairs, are known for being notoriously complex to process, as they require significant involvement from both customers and partners.

As customers demand more from retailers, Matas realized it had to improve customer self-service and streamline internal operations. For all post-delivery customer inquiries, retailers need certain information from customers to process the request. The complexity of this varies across issue types and product types, as do the possible resolutions.

By applying advanced customer self-service, Matas is able to capture all the relevant information, including fault evidence, photos, and other key details, from the customer from the start. This helps the customer service team achieve great operational efficiencies, as they can quickly find the right solution for the customer, as well as automate many of the cumbersome manual processes that previously consumed significant staff resources.

Early results

Matas is already seeing meaningful impact from the rollout:

About Claimlane

‍Claimlane offers an intuitive product claims and returns management platform tailored for retailers and brands.

Since expanding to the UK in 2021, Claimlane has gained significant traction, with over 8,000 clients globally benefiting from its solution. The platform streamlines communication with customers and across the supply chain, optimises back-office workflows to meet diverse B2B and B2C requirements, and simplifies the traditionally complex and inefficient returns process.

Claimlane is committed to enhancing customer experiences, automating processes, leveraging data insights for operational efficiency, and paving the way towards a sustainable future.

For more information visit www.claimlane.com

About Matas

Matas Group is the Nordic leader in beauty and wellbeing, operating the Matas, KICKS, and Skincity banners across Denmark, Sweden, Norway, and Finland. With nearly 500 stores across the Nordics and leading web shops in each market, Matas Group is the leading omnichannel player in the region, curating third-party brands alongside their own lines, with a strong emphasis on personal, expert advisory and service excellence. Matas Group has more than 5 million loyalty members across the Nordics and is listed on Nasdaq OMX Copenhagen.